Rampant Smiles Materialize from Coast to Coast as Goodness PrevailsDetroit,
 MI – Volkswagen’s updated New Beetle, one of those truly rare cars that brings an automatic smile to peoples’ faces, begins the ‘Force of Good’ tour traveling the country showering goodness upon the unsuspecting.
 The heart and soul of the Volkswagen brand is taking to the streets with eight ‘Force of Good’ Ambassadors from September 20 – November 8, 2005, spreading joy across the country with stops in New York City, Boston, Chicago, Detroit, Seattle, San Francisco and Miami. These Ambassadors will battle every day evils by surprising drivers with paid parking meters and tolls, supplying IZZE® all-natural sparkling juice to thirsty people on a hot day, distributing coffee during rush hour and participating in local volunteer opportunities.
If ever there was a car made to spread goodness the updated New Beetle is it. Could you even imagine a mean person driving a New Beetle? In fact, people who drive New Beetles prove themselves to be inherently good-natured, fun-loving, and altruistic again and again. Their positive and optimistic outlook on life is contagious and they love driving a car that says hello before they utter a single word.
“The Beetle has always embodied the spirit of fun and goodness. We want the updated New Beetle to be a purveyor of joy, transporting our ambassadors from city to city and making a positive impact within each community,” said John Gasloli, Brand Marketing Manager/Multicultural Marketing Manager, for Volkswagen of America, Inc. “We have a firm belief in ‘giving back’ and the 2006 New Beetle is our mascot. When you see that big smile coming down the road you can’t help but smile yourself.
”Reintroduced in 1998, the New Beetle has been updated for 2006. The exuberant updated New Beetle has an even bigger smile (thanks to some changes to the front bumpers), a faster 2.5 litre engine (to spread joy more quickly), and happy new colors including Salsa Red and Gecko Green (to brighten any day). The updated New Beetle is available in both hardtop and convertible models.
Join us in your city while we spread a little goodness in a world filled with everyday foes. The ‘Force of Good’ Tour will be bringing positive, uplifting, do-gooding, silly fun to people in your community soon and will actively participate in charitable events across the country. If you can’t join us, battle your foes at www.forceofgood.com. Remember, goodness prevails!
Seattle, WA - Monday, October 17
Saturday, October 22San Francisco, CA
 Wednesday, October 26
Monday, October 31Miami, FL
 Friday, November 4 
 Tuesday, November 8 (South Florida Auto Show)

16:07 Gepost door beetlegirl | Permalink | Commentaren (0) |  Facebook |

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